Case studies
Working through
product problems.
Structured explorations of real product problems — research, opportunity, recommendation.
- Case study
A native expense splitter for WhatsApp groups
Bringing chat-native group expense tracking to where the conversations already happen — and why the right problem to solve is coordination, not payment.
productuxfintechindia - Case study
AJIO's onboarding, annotated
A frame-by-frame teardown of AJIO's first-time user experience — what's broken, what works, and the cognitive biases at play.
productuxe-commerceonboarding